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Digital Marketing Associate

Newbury Franklin Industrials

Newbury Franklin Industrials

Marketing & Communications
Buffalo, NY, USA
Posted on Friday, September 15, 2023
  • ST and LT Disability
  • Health insurance
  • Paid time off
  • Vision insurance
  • 401(k)
  • Bonus based on performance
  • Dental insurance

About us:

USA Industrials is a leader in the industrial manufacturing and distribution industry. We are positioned for substantial growth with a focus on expanding our manufacturing capabilities and product assortment coupled with a heavy focus on data management, digital marketing, and systems infrastructure. We are constantly seeking to improve processes using technology and empower our team members to propose new technologies and solutions. Our team consists of highly motivated individuals looking to make a direct impact on the company’s growth and execution of our long-term strategy.

USA Industrials and its parent company, Newbury Franklin Industrials aim to grow both organically and through acquiring other industrial companies. Our family of companies has a presence throughout the US, which may provide opportunities for geographic relocation and career growth.

Job Summary:

The Digital Marketing Associate will work directly with Company leadership to execute on our overall digital marketing strategy. While other members of the marketing team lead content creation and email marketing, the Digital Marketing Associate will focus on driving website traffic through various methods and maintain analytics on website performance.

  • Maintains, updates, and enhances company website.
  • Plans and executes SEO strategy to enhance website visibility.
  • Plans and executes search ad, display ad, and email marketing campaigns
  • Create and maintain customized pay-per-clicks algorithm to efficiently increase lead generation
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes speed and performance based on the insights
  • Plans, executes, and measures experiments and conversion tests
  • Brainstorms new and creative growth strategies through digital marketing
  • Collaborates with internal teams to create landing pages and optimize user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifies critical conversion points and drop off points and optimizes user funnels
  • Studies search terms used by customers to support merchandising and product development teams.
  • Designs, builds, and maintains our social media presence

Required Skills/Abilities:
  • Familiar with WordPress
  • Familiar with Google Analytics
  • Familiar with Google Ads
  • Analytical and problem-solving skills with strong attention to details
  • Excellent verbal and written communication skills
  • Excellent time management skills with a proven ability to meet deadlines
  • Ability to function well in a high-paced environment
  • This is not a remote position.